Content Marketing, Marketing Tools, Mobile and Tablet Marketing, Mobile Applications, Publishing

Adobe XD: Design, Prototype, and Share with Adobe’s UX/UI Solution

Today, I installed Adobe XD, Adobe’s UX/UI solution for prototyping websites, web applications, and mobile applications. Adobe XD enables users to switch from static wireframes to interactive prototypes in a single click. You can make changes to your design and see your prototype update automatically — no syncing required. And you can preview your prototypes, complete with transitions on iOS and Android devices, then share them with your team for fast feedback. Features of Adobe XD Include: Interactive prototypes – Switch from design to prototype mode with a single click, and connect artboards to communicate

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Marketing Tools, Mobile Applications, Technology

Build or Buy? Solving Business Problems With the Right Software

That business problem or performance goal that’s stressing you out lately? Chances are its solution hinges on technology. As demands on your time, budget and business relationships mount, your only chance of staying ahead of competitors without losing your mind is through automation. Shifts in buyer behavior demand automation You already know automation is a no-brainer in terms of efficiencies: fewer errors, costs, delays, and manual tasks. Just as important, it’s what customers now expect. Our collective digital habit, spoiled by the likes of Facebook, Google, Netflix and Amazon, means buyers now crave the same

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Content Marketing, Marketing Infographics, Video Marketing

How to Write a Powerful and Effective Explainer Video Script

I’m finishing up with the production of a video explainer for a client of ours this week. It’s been a simple process, but it was essential that I narrowed down the script to ensure it was as brief, impactful, and thorough as possible to ensure the explainer video has maximum impact. Some statistics on Explainer Videos: The investment in an explainer video is a must if your company continues to struggle to describe and illustrate its processes to prospective buyers. I wish all of our clients would invest in at least one explainer video. There

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AdTech, , Marketing Infographics,

Social Media Advertising Growth and Its Impact on Digital Marketing

Marketers have had to change nearly every aspect of their ad approaches to keep up with consumer behavior and technological trends. This infographic, How Social Media Has Changed The Ad Game from MDG Advertising, provides some of the key factors driving and influencing the shift toward social media advertising. When social media advertising first arrived on the scene, marketers used it to simply connect with their audiences. However, today’s marketers have had to change many traditional ad approaches to keep up with consumer behavior and technological trends. Social media is here to stay, and advertisers

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Event Marketing

BrightTALK Benchmark Report: Best Practices for Promoting Your Webinar

BrightTALK, which has been publishing webinar benchmark data since 2010, analyzed more than 14,000 webinars, 300 million emails, feed and social promotions, and a total of 1.2 million hours of engagement from the past year. This annual report helps B2B marketers compare their performance to those of their industries and see which practices lead to the greatest success. How to Best Promote Your Webinar Perhaps the most valuable information that I found in the report was on strategies to promote your webinar to maximize attendance. For our clients, webinars continue to be an incredible resource

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