Marketing Events

Free Pass to the Search Marketing Success Summit | September 5-9 | Online

I was recently able to contribute to this online summit coming up and revealed some core how-to’s that have produced amazing results for my clients – from small companies, to ecommerce sites, to our largest enterprise customers. Because of my contribution, The Search Marketing Success Summit is providing my readers with free tickets to the summit! You can upgrade to a much more plentiful package… but free is a great start! Aside from me, there’s an incredible lineup – including Rand Fishkin (SparkToro), Peter Caputa (Databox), Larry Kim (MobileMonkey), Joy Hawkins (Sterling Sky), Eric Enge

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Marketing Infographics, Pinterest Marketing

10 Pinterest Statistics Every Marketer Should Know

Pinterest doesn’t get too much buzz around it, but it still gets a ton of interaction with users who love the platform. Around 2 million people post pins every day on the platform, contributing to the existing 100 billion posts. People are increasingly using the application on their mobile phones since the number of downloads has spiked the last few years. Millennials say that they use Pinterest to plan their lives and special moments. Irfan Ahmad, Digital Information World Here are ten Pinterest Statistics Marketers Should Know Here’s the full infographic from Digital Information World,

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Content Marketing, Marketing Infographics

What Are The 5 Most Common Types of Calls-To-Action?

We’re always providing advice about CTAs on a continuing basis here because they’re so critical to success. You might be tempted to think that you don’t need them – that a prospect will take the next move because your content is so good. I wish it happened that way but, more often than not, people will leave. They may leave inspired and having learned a few things… but they still leave. We’ve shared the basics of a Call to Action in this post, What is a CTA, and CTAs are an absolute must in any

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Analytics & Testing

PhoneWagon: Everything You Need for Call Tracking in Analytics

As we continue to coordinate complex multi-channel campaigns for some of our clients, it’s imperative that we understand when and why the phone is ringing. You can add events on hyperlinked phone numbers to monitor click-to-call statistics, but often times that’s not a possibility. The most accurate means is to dynamically generate a phone number for each source that’s within the same area codes. This way every single incoming phone call can be tracked accurately back to the campaign source or medium that you created it for. Additionally, you can also have the call generate

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Organic Search, Search Marketing

Why Keyword Ranking Should Never Be Your Primary Performance Metric

Not too long ago, SEO strategies majorly comprised of getting ranking on keywords. Keywords were the primary factor to gauge the performance of a campaign. Website builders would stuff the sites with keywords, and the clients would love to see the results. The results, however, showed a different picture. If your SEO tutorial for beginners included using Google tools to find out keywords and then placing them on the website throughout, it might be going in the right direction, but only to an extent. In the present scenario for SEO, keywords are one of the

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