Artificial Intelligence, Augmented Reality, Internet of Things, Technology

Human Progress and Dell Technology World

If you only paid attention to technology through mainstream media sources, you might think autonomous cars are killing people, robots are taking our jobs, and technology is leading us to doom. As marketers, I think it’s critical that we don’t just pay attention to the next killer app out there, we need to be observing how technology is impacting lives and the behavior of consumers and businesses. The facts about digital transformation are quite the opposite. Let’s start with autonomous vehicles. Humans continue to have fatal car crashes, killing an average of 3,287 Americans every

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Organic Search, Search Marketing

How Web Security Affects SEO

Did you know that around 93% of users begin their web surfing experience by typing their query into the search engine? This whopping figure should not surprise you. As internet users, we have become accustomed to the convenience of finding exactly what we need within seconds via Google. Whether we’re looking for an open pizza shop that’s nearby, a tutorial on how to knit, or the best place to buy domain names, we expect instant gratification and quality answers that satisfy our search intent. The value of organic traffic has put search engine optimization in

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Artificial Intelligence, Marketing Infographics

What’s the Difference Between AI and Machine Learning?

There are a ton of concepts that are being utilized right now – pattern recognition, neurocomputing, deep learning, machine learning, etc. All of these really come under the general concept of artificial intelligence but the terms are sometimes mistakenly swapped. One that stands out is that people often interchange artificial intelligence with machine learning. Machine learning is a subset category of AI, but AI doesn’t always have to incorporate machine learning. Artificial intelligence (AI) and machine learning (ML) are transforming how product teams form development and marketing strategies. Source: LionBridge What is Artificial Intelligence? AI

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Content Marketing, ,

Your Website Should Always Be The Center of Your Universe

The parable of the wise and foolish builder: The rain came down, the floods came, and the winds blew, and beat on that house; and it didn’t fall, for it was founded on the rock. Everyone who hears these words of mine, and doesn’t do them will be like a foolish man, who built his house on the sand. Matthew 7:24-27 Respected colleague and good friend Lee Odden tweeted this week: “Your website is no longer the center of the universe.” @dennisyu #CMC18 — Lee Odden (@leeodden) May 4, 2018 I’m a huge fan of

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AdTech, Analytics & Testing, Content Marketing, Ecommerce and Retail, , Marketing Automation, Mobile and Tablet Marketing, Sales Enablement, Search Marketing, , Technology

Where to Promote Your Startups, Apps or Tools: A Huge List of 68 Resources

Quite a few people wonder how we’re able to find such a wide array of marketing technology platforms and tools out there that they hadn’t heard of yet, or that may even be beta. Aside from alerts we have set up, there are some great resources out there for finding tools. I was recently sharing my list with Matthew Gonzales at Echo Rank and he shared a few of his favorites and it got me started on building a complete list. With the incredible selection of tools available, marketers are at a distinct advantage to find

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