AdTech, Creative Management Platform, Marketing & Sales Videos

Bannerflow: Design, Scale, and Publish Campaigns

As advertising channels become more diverse, the ability to build, collaborate, and get banner ads approved can become a nightmare. Creative Management Platforms (CMP) provide the ability to streamline design, improve workflows, and optimize all creative to industry standards. Bannerflow’s creative management platform gives you complete control over ad production and distribution, saving you time and money. If you work across multiple channels, in multiple markets, and with multiple formats, Bannerflow does the heavy lifting, enabling you to be at the forefront of digital advertising. Bannerflow features include the ability for advertising teams to: Build your

Read More...

Analytics & Testing, Marketing & Sales Videos, Mobile and Tablet Marketing, Mobile Applications

CleverTap: Mobile Marketing Analytics and Segmentation Platform

CleverTap enables mobile marketers to analyze, segment, engage, and measure their mobile marketing efforts. The mobile marketing platform combines real-time customer insights, an advanced segmentation engine, and powerful engagement tools into one intelligent marketing platform, making it easy to collect, analyze, and act on customer insights in milliseconds. There are five parts of the CleverTap platform: Dashboard where you can segment your users based on their actions and profile properties, run targeted campaigns to these segments, and analyze each campaign’s performance. SDKs that let you track users’ actions within your mobile apps and websites. Our

Read More...

Marketing Events

Join Me at Concept ONE | Sept 20 | Sioux Falls, SD

The last few years, I’ve really backed off of the speaking circuit. I used to try to speak at ever major marketing conference in the country. It was exhausting… not just wrestling with travel, but dealing with expensive hotels, monster conference halls, and overpriced everything. About Sioux Falls Then the incredible folks at KeyMedia Solutions asked that I come out to Rapid City to speak. They told me that it was going to be a unique event but I never imagined how amazing it would be. I flew out a few days early, landing in

Read More...

Content Marketing

10 Social Media Tactics that Boost Shares and Conversions

Contrary to popular belief, social media marketing is more than just being consistent with your posts online. You have to come up with content that’s creative and influential – something that will make people want to take action. It may be as simple as someone sharing your post or start a conversion. A few likes and comments are not enough. Of course, the goal is to go viral but what should be done to achieve that? In this article, we weigh in on social media strategies that amp up your social shares and conversions. How

Read More...

, Instagram Marketing, LinkedIn Marketing, Local Search, Organic Search, Pinterest Marketing, Search Marketing, ,

Social Suite: Social Media Management for Large, Multi-Location Enterprises

Reputation.com has launched Social Suite, a social media management solution designed specifically for large, multi-location enterprises that integrates the entire span of customer engagement on the web, from online reviews and customer surveys to social listening and community management. Large enterprises struggle to meaningfully engage with customers in local communities across social media channels. Further, social media is typically isolated from customer survey and online review management applications. “The challenge with existing social media tools is that they’re not built for enterprises. They can’t scale for many locations, and there is often a limited workflow

Read More...