For quite a long time, I was only trying to consult with funded startups and large enterprise clients because I knew I’d be able to move the conversion needle dramatically with companies that had resources and time to capture market share. Last year, for the first time, I decided to apply the same techniques that I used for those companies with regional, small companies… and it’s had a dramatic impact on improving their organic search rankings and conversions. At the core of the strategy is dropping the content production line and, instead, developing a content
It’s that time of year again to take a chunk of your budget and reserve some tickets for the best social media marketing conference in the country, Social Media Marketing World. Who’s Speaking at Social Media Marketing World? A small sampling of our expert speakers for 2019 include Mari Smith (leading Facebook expert), Jay Baer (social customer service authority), Michael Stelzner (Social Media Examiner’s founder), Ann Handley (MarketingProfs’ chief content officer), Amy Porterfield (online marketing pro), Mark Schaefer (social futurist), Tim Schmoyer (leading YouTube expert), Sue B. Zimmerman (Instagram expert), Peg Fitzpatrick (leading Pinterest pro), Viveka
The average article simply isn’t going to perform. I continue to be surprised as I check out topics of interest via search and social but when I begin to read the article, it’s just boring and uninformative. If you build out two landing pages with the same exact offer, I guarantee that one written by a talented copywriter will garner far more attention. On a side note, I still aspire to be a great writer. I’ve been writing for 10 years and continue to learn. Koeppel Direct’s recent infographic, Direct Response Copywriting: Crafting Copy that Converts,
If there are two words I see in this industry that make me groan and walk away, it’s the phrase making money. I don’t want to go into the politics of recent, but a company made a decision to launch a controversial marketing campaign. One of my colleagues stated it was brilliant marketing because it’s going to make them a ton of money. Ugh. Look, they’re a corporation and can do whatever they’d like with their marketing. And jumping into a popular controversy may be great for eyeballs and even dollar signs. But I don’t believe
While many small businesses are abandoning Facebook, I’m always intrigued when I see something unexpected happen there for a client. Believe me, unless they’re paying to promote posts… I don’t set expectations too high. One of my clients is a family-run home services company that’s serves throughout the state of Indiana. They’ve been here for 47 years and have an incredible reputation. Recently, a hail storm hit a city just out side Indianapolis, called Greensburg. Amos Exteriors has been doing business in Greensburg for decades and the marketing and sales team went out full force
Do you know the difference between SEO (Search Engine Optimization) and SEM (Search Engine Marketing)? They are the two sides of the same coin. Both techniques are used to capture traffic to a website. But one of them is more immediate, for the short term. And the other is a more long-term investment. Have you already guessed which is of them is the best for you? Well, in case you still do not know, here we explain it to you. SEO deals with organic results; those that occupy the top positions of Google search results.